• Mon, Apr 9 2012

Will You Buy The Katniss Everdeen Barbie Doll?

As I’ve made clear in the past, I’m a huge Hunger Games fan. I finally got around to seeing the movie over the weekend and FUCK YEAH.

But even so, I’m not sure how I feel about this Katniss Everdeen Barbie Doll. (For the record, I am aware that Mattel did not have 32-year-old women in mind as its target demographic.) But what I wonder is, why Barbie? Barbie is a doll who makes headlines for doing things like running for president, because that seems so progressive given that she’s essentially been eye candy for most of her life. So why not, I don’t know, a G.I. Jane version of Katniss? Why hand this over to Mattel?

They didn’t do a terrible job, but they also did make an uber-feminine, hot Katniss. And yes, Jennifer Lawrence is also a hot Katniss. But this doll is straight up Disney-ified, sending the message that even our strongest female heroines eventually get reduced to being hot or not.

Photo via EW

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