Did you love Thylane Blondeau–the controversial child model–but felt her stardom lackedÂ nepotism? Have we got a story for you*: meet Duda Bundchen, 5-year-old niece of supermodel Gisele Bundchen. This little Bundchen is both a model andÂ a designer (because of nepotism and fashion’s laissez-faire attitude toward language) and she’s in the midst of launching a collection of kid’s clothes in collaboration with Brazilian brandÂ Brandili Mundi.
It all started when Bundchen was named spokesmodel for the brand last year. The campaign was such a success that she was offered an extension of her contract as well as an opportunity to design a collection. The prosaically named Duda Bundchen For Brandili Mundi will hit stores in July.Â Speaking of words that don’t mean anything, the collection was also designed with “eco-friendly materials.” Rest easy.
As for the design process–the design process involving a 5-year-old–the commercial and marketing director of Brandili Mundi’s parent company,Â Germano Costa explained:
â€śShe told us about her preferences on prints, cuts and details, and based on the briefing we received from her we came up with a collaborative collection. The pieces were all approved by Duda, whose romantic inspiration will no doubt catch girlsâ€™ eyes.”
And we’re going to have to stop there because every time kids become famous and get photographed and treated like marketing tools and are expected to stay on-narrative for some company… we don’t like it.
So! Here’s the campaign video: