In Surprise Move, Budweiser Calls Out Other Companies For Sexism

Budweiser Women

Anheuser-Busch, the formerly All American beer company that’s now owned by Belgians, apparently got confused about when April Fools’ Day occurs. They have to be joking.

Beer companies are pretty notoriously horrible when it comes to sexism in their advertising. Please consider that this year, Anheuser-Busch released a product called Natty Daddy with the tagline, “Who’s Your Daddy?”

Besides telling you that the advertising team is still stuck in the late 90s, doesn’t that also give you the impression that this company isn’t exactly concerned with sexism in marketing?

Well don’t judge them by their actions, judge them by what their PR company says! Anheuser-Busch just warned one of its sponsorship partners, the UFC, that it needed to tone down the misogyny. In a statement to AdAge, Anheuser-Busch said it “embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

You hear that, Octagon fighters? Bud Light doesn’t support your insensitivity. (The person who wrote this memo did so with their fingers crossed, which is an impressive feat in and of itself.)

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    • Ashley Cardiff

      Headline made me LOL.

      • Lindsay Cross

        You make me :)

    • Sam

      “ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”
      Note: “sex” is not in there. I see gender identity (which is wonderful because so few policies of so few companies ever put in), but still…not “sex.” Hmph.

      So basically, you can’t discriminate against somebody for being gay, trans*, in a wheelchair, Jewish, and black, but objectification = a-okay.

      • Sam

        (I could just be reading into this, though. I am a fairly pessimistic person when it comes to advertising, media, etc.)

    • Nancy

      Here’s my solution for Anheuser-Busch: include both scantily clad men AND women in their ads. Equally naked :)