Bar Refaeli could easily have just stripped off her clothes and been all, “buy this underwear!” and a certain percentage of men would simply have gone forth and done so.
Instead, she released the following video to sell her line, called under.me, and call me crazy, but I find it kind of appealing.
Sure, it has all the trappings of absurdist filmmaking that underwear ads usually have, and she does indeed have some naked scenes. But — and this might just be a refection of how I feel today — I feel enticed by the possibility of cleaning my house and rocking nothing but men’s undies all day, interspersed with a little boxing. Because why not?