• Wed, May 23 2012

The Zuckerberg Wedding Dress Is Selling Out Everywhere

Facebook’s Mark Zuckerberg got married this weekend to longtime girlfriend Priscilla Chan and the wedding sounded super low-key. …Maybe even more low-key than we thought: turns out Chan bought her simple Claire Pettibone dress off-the-rack (scandal!).

The delicate laser-cut floral gown adorned with matte sequins lined in silk goes for $4,700–a pretty astonishing amount when you consider that celeb weeklies routinely run stories about famous people getting custom Vera Wang or Armani gowns for tens of thousands more.

Pettibone, it turns out, was also surprised to learn of Chan’s decision. Many stores that carry her designs have been inundated with orders since Saturday and traffic to her website spiked ten times the usual draw. She spoke with Buzzfeed Shift about the shocker this week and ruminated on Chan, the dress itself and larger trends in bridal:

I love that she chose that dress, I think it’s perfect for her. It has an understated quality that suited the intimacy of the event, but it still had detail and sparkle and beautiful elements about it. She’s educated and independent and chose something, I feel, that really suited her and her personality. That’s a trend that’s just really gaining momentum — women are getting married a little older, they’re more independent, and really making choices about their dress and how it express who they are more than they used to, when it was a little more about pleasing everyone else. I’m a little rebel in the bridal world in my approach. I do things that are a little different and unique. I think that’s what makes us all wonderful, is that we are different.

We also learn that Pettibone doesn’t even know where Chan bought the dress (“We’re honestly not sure. I think she may not have used her actual name”). And, of course, WWD reveals that the knock-off process has begun:

The company also heard from its Italian fabric supplier, Sky Between the Branches, Monday morning “to warn them that another designer wanted to purchase the exact fabric of Chan’s gown, but, lucky for Claire, she has the exclusive rights to that particular beaded fabric.”

Who knew Chan had this kind of influence.

(Buzzfeed, WWD)

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