Survey Says Women Think About Fashion 91 Times A Day

Let’s say for a moment that you don’t work for a fashion and beauty blog. Just for a second. Now, ask yourself this: How many times a day do you think about fashion?

For me, that answer would probably be about three:

1. When I get dressed.

2. When I see someone wearing an outfit I like.

3. If #2 happens again.

That’s kind of it. It changes if I’m shopping, sure, but I am nowhere near the results of a current study, which found that women think about fashion 91 times every day. 91?!?! If you’re not blogging about it, what the fuck even is there to think about 91 times?

Granted, the study was done by an online retailer,, but even so, that seems like a stretch.

What about you? How often do you think about fashion?

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    • Kristina Allen

      Hmm do these thoughts count as thinking about fashion:

      -Fuck these heels (a thought that may cross my mind 91 times a day on its own)
      -Thank you spanx (a thought I have every time I see my reflection)
      -Does this gym shirt smell? Can I wear it again?
      -Is tonight a sexy-time night or can I wear an oversized tshirt and yoga pants to bed?
      -I need to do laundry

      If those items count, then I guess I *might* be able to understand.