Holy hell! We were pretty skeptical yesterday when WWD claimed the next guest designer at H&M would be Paris-based avant-garde house Maison Martin Margiela. Today, the Swedish fast fashion retailer confirms!
Per the press release:
â€śMAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces byÂ MAISON MARTIN MARGIELA.Â This collaboration will be a great and memorable fashion momentâ€ś, says Margareta van den Bosch, creative advisor at H&M.
â€śWe are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.â€ť
Yes, this is the most unexpectedly aridÂ collaboration since Comme des Garcons.
Look for the Margiela pieces (rather, the lines out the door) this November.