For their very first couture show earlier this week, Dolce & Gabbana played it cool when it came to letting the media sneak a peak at their duds, but when it came to necessary drama, the 36-hour event definitely didn’t fall short.
The extremely tight guest list did not allow for the usually line up of photographers and editors, and instead focused on those who will actually be buying their haute couture items as opposed to critiquing them. The majority of the coveted spots on the list were reserved for a select group of buyers and couture customers, with magazine editors just invited sparingly. For those very few members of the media who were invited there were strict rules about no tweeting, filming, or any of the like. As Gabbana explained, “it’s not because of us, but the customers. They really do not want to see their dresses in a magazine.” Yes, the 80 or so elite and richest ladies from all over the world, who mostly traveled by private plane to attend, do not want the masses to be privy to the major purchases they made that weekend. Us lowly folk are not worthy!
The event, which took place in Sicily, started off with a performance of Bellini’s Bel Canto’s opera Norma, then was followed up by an after party. The actual runway show didn’t happen until the following day with a post-show dinner. Dolce & Gabbana did not disappoint their guests on entertainment, fashion, food or drinks. Where the disappointment did lay was with the insane heat that just kept climbing. By the time the entire escapade was over four people had fainted — a record for any fashion show. Two of Dolce & Gabbana’s atelier tailors fainted while trying to prep, one guest passed out during the opera by the orchestra pit, and the fourth apparently, fainted on the beach the following day.
This is not only a record for any fashion show, but it’s also the first time that one of the fainters was not a model. I wonder if this is something the Guinness Book of World Records would be interested in, or if that’s just silly talk. Either way, don’t expect to see any of those couture dresses in any magazine or store anytime soon. Like I said, us lowly folk are not worthy!