There must be something in the water: first American Apparel introduces the world to Jacky–a lovely and photogenic lady who is neither a teenager nor a model–and now we learn Lanvin‘s Fall 2012 campaign will also star a whole bunch of non-model civilians. Lanvin creative director Albert Elbaz selected a diverse group of men and women to star in the ads, ranging in age from 18 to 80.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD, “It felt like a crazy family, and I like that.” The subjects include a waiter, a milliner and a recent U.S. immigrant. The eldest among them admitted to Elbaz that it was “her dream at age 18 to come to Paris and be a model.”
The set will feature a “human panorama,” “[ranging] from regal to punkish — and there’s even a fluffy white pooch (below) amid a jumble of shoes and handbags strewn about an apartment-like setting.” As you can see, the ads have that unmistakable Steven Meisel sensibility: gorgeously lit, detailed, understated and striking.
Only two of the images have leaked and they are lovely. Here’s the other shot: