Michael Phelps Is The Bizarre New Face Of Louis Vuitton

As part of its weird, long-running celebration of icons (not necessarily of the fashion variety), Louis Vuitton has a new non sequitur face: Michael Phelps, the most medaled Olympian in history. The campaign was shot by Annie Leibovitz and features the 27-year-old swimmer wearing his signature Speedo and some serious Blue Steel. A Louis Vuitton tote spills open elegantly beside him. As absurd as this is, we really appreciate the idea of Phelps taking a moody bath by himself but refusing to take off his goggles.

Ryan Lochte needs an appropriately fratty Abercrombie campaign ASAP.

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    • Ms. Pants

      First thing I noticed is that whatever-it-is at his crotch. It looks like he farted and the photographer got the shot before the bubble surfaced.