New Chanel Campaign: “Men Hate Women Who Weep”

Above is a screencap of the new Chanel Beauty tv spot featuring model Barbara Palvin. Palvin was shot by Sølve Sundsbø in an homage to the great Erwin Blumenfeld, a man responsible for some of the most famous fashion images of all time, usually with a surrealistic bent. Like this one (which made for a pretty remarkable Vogue cover):

Here’s the actual clip:

As you can see, it features Palvin’s lips painted with Rouge Allure lipstick, a decidedly modern Goldfrapp song and some breathy narration at the end. What exactly is she saying? Here we are:

“If you are sad, if you are heartbroken, make yourself up, dress up, add more lipstick, and attack. Men hate women who weep.”

You may be thinking, “Well, that’s pretty annoying,”–which, fair–but the quote comes from Coco Chanel herself. As for any controversy over its use, we say, “eh.” The ad is an explicit throwback to another time, maybe it’s fitting that Coco’s advice be dated, too.

Notably, a few bloggers worried that the brand was suggesting “men hate women who read” (or “reek”). Thankfully, no, Chanel doesn’t hate your literacy, it just wants you to buy its lipstick (and worry about men hating you if you don’t, natch).

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