This is a reader submission for our Big Girl Badge week. Tell us how you evolved from woman-child to woman, andÂ you could win hundreds of dollars of prizes!Â (Send your 800 word submissions to Jennifer [at] thegloss.com or Ashley [at] thegloss.com)Â
Big-Girl badges? Geez, well, weâ€™re still growing up (even at 28!) but we do feel likeÂ we earned our badges over the past two years as we â€“ Rachel & Emily â€“ launchedÂ our own online community for women navigating their quarter-lives calledÂ Quarterlette.com.
Coming up with an idea is the easy part. Following through and committingÂ completely to that idea is much more complicated, as proven to ourselves by
spending the past two years bringing Quarterlette to life. Letâ€™s start from the beginning.
The two of us met around 6.5 years ago a few weeks after graduating from college.Â We worked side-by-side at our first job. We became friends and work buddies,Â venting about our jobs, applauding each other in our individual successes, gossipingÂ about the guys we were dating, supporting each other during heartbreak andÂ personal challenges and brainstorming really awesome ideas that would allow us toÂ work for ourselves in the future.
However, being the young, naĂŻve and inexperienced girls that we were, we neverÂ followed through on any of those ideasâ€¦although we did go on an awesomeÂ adventure trip to Puerto Rico where we climbed waterfalls and kayaked at midnightÂ in a bioluminescent lagoon. But we digress.
Anyway, eventually after working together for three years, Rachel left NYC to attendÂ graduate school. After Rachel finished her degree, however, she found herself sitting on her parents’ couch with her two dogs during a 5-month unemploymentÂ stint, feeling a bit lost to say the least.
During this time, she started hearing from many friends that they too were feelingÂ a little â€ślostâ€ť in their lives. After some initial research, she realized that there wereÂ very few platforms designed specifically to provide a little support, guidance andÂ inspiration to women who were navigating the tricky quarter-life years.
Right away, she knew that she had to connect with Emilyâ€¦an idea was starting toÂ bloom.
Eventually Rachel got a job back in NYC and immediately upon returning called upÂ Emily for drinks and a little creative brainstorming.
The two of us realized that in a world where women are settling down later,Â launching their own companies, moving back in with their parents to save money,Â dating through the Internet, and traveling the world, there is no shortage of endlessÂ opportunities. However, with all of these new changes and opportunities comeÂ challenges as well. We wanted to address those issues.
Our idea was to design a community where women could share stories about thoseÂ challenges and opportunities, allowing â€śQuarterlettesâ€ť (women currently in theirÂ quarter-lives) to connect with one-another in a positive way.
You know that good feeling you get when you’re having drinks or coffee with closeÂ girl-friends, spilling the dirt on all aspects of your life – the good and the bad? WeÂ wanted to replicate that feeling online.
So we had an idea. Awesome! But then came the hard part. As we said earlier, coming up with the idea is easy. Executing that idea is another story.
For over a year, we both worked in full-time jobs and developed our website atÂ night and on the weekends. We had to come up with a name (Quarterlette), we hadÂ to work with a web designer and developer, recruit writers and think through theÂ details of our brand from start-to-finish.
Eventually, Rachel left her full-time job to become a nanny to families around NYCÂ and a freelance marketing consultant so that she could spend more time gettingÂ Quarterlette.com launched. Emily was still very hard at work balancing at herÂ demanding advertising job and the launch.
Finally, after lots of hard work, Quarterlette.com launched about 3 months ago andÂ the response has been fantastic. But our commitment was just beginning.
Gaining a strong readership in the digital world is extremely hard. We have superÂ exciting, powerful, yay-we-did- this, moments. And then we have letdowns. But,Â you know, thatâ€™s just like anything in life. It takes time and patience. And weâ€™reÂ honest about that with our readers. We donâ€™t pretend to have all of the answers,Â or be superstar entrepreneurs (we didnâ€™t go to Ivy league schools, we havenâ€™tÂ received funding, and we donâ€™t have well-connected parents). We donâ€™t have ourÂ own personal quarter-lives all figured out either but thatâ€™s what makes it so special.Â Weâ€™re creating a brand that we personally crave.
Within the past few weeks, Rachel accepted a new full time job now that the siteÂ is launched and running smoothly and steadily. At the end of the day, being a bigÂ girl means â€“ like we discussed â€“ following through on your ideas. But it also meansÂ creating financial stability and being a nanny/ occasional marketing consultant wasÂ not allowing that to happen to the extend that she wanted.
Perhaps one day Quarterlette.com will become profitable (at least enough toÂ pay our bills!). But in the meantime, we wonâ€™t abandon our idea or our readersÂ because we believe in what weâ€™re doing. Like big-girls, weâ€™re continuing to followÂ through, no matter how challenging the tasks are or how many jobs we need to holdÂ simultaneously. We find so much enjoyment in Quarterlette that it really doesnâ€™tÂ feel like work at all.
You know, as weâ€™re writing this, we realized something. Initially, we thought thatÂ our â€śbig-girl badgesâ€ť arrived by turning Quarterlette.com into something biggerÂ than just a simple idea. But thatâ€™s not really true.
Following through on this concept was undoubtedly a growing experience, but whatÂ really makes us feel like big-girls is accepting the fact that no matter what happensÂ with Quarterlette â€“ whether we have a 1 million readers or we fail miserably â€“ weâ€™reÂ proud of what weâ€™ve accomplished. Not all successes have to be monumental.
Hey â€“ having someone other than our moms read the stories on a regular basis orÂ having more than 3 people show up at our happy hours feels pretty damn good.