• Mon, Oct 1 2012

Is This The Saddest Ad In The World?

Really, be nice to people when you dump them.

Because if you’re not, then somehow this sad, sad man will get the notion that you can buy yourself a social life. I mean, the fact that the first thing he does after a break-up is go to the Citi webpage is a really bad sign in terms of interesting-ness, but we’ll leave that alone for a second.

Alone. Much like him. Because this poor man goes to everything alone. He never develops interests that are not pre-chosen for him by Citi, and he never makes friends. He does have Alicia Keyes smile at him once, though, but that isn’t really the same as having a rich and fulfilling life.

And then he ends by declaring “who’s boring now?”

Well, you, guy. You are boring because you still do not appear to have interests that were not chosen for you by a credit card company. 

I’d say that maybe his ex, Lauren – Lauren, who sent him down this tragic path of pre-selected interests in which he arbitrarily does whatever his credit card company tells him to do – could have told him to work on cultivating his own interests. Or, you know, maybe she could have just said that he was boring to her. To her, specifically. Because, surely, someone is going to find someone who wants to recite credit card statements – which I guess is what this guy does for fun given how his go-to break-up move was to log onto Citi – and think “well, that’s what I’ve been waiting for.”

Everyone is interesting to someone.

This ad makes me really sad, is what I’m saying.

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  • Renee

    The implication that buying things will make you interesting is horrifying. Yes, yes, people of America! Just buy shit you can’t afford on a credit card so you can pretend to be interesting! That will fix all our problems!

    This is so sad. I understand when tweens in middle school feel like if they don’t have the latest and greatest, then they don’t matter, but everyone else should know better.

    To become an interesting person: experience things/places/people. Decide what you like best out of those things/places/people. experience what you like best more in depth and more frequently. Rinse, and repeat.

    • Renee

      so in answer to the question: Is this the saddest ad in the world?

      Maybe. Just about as sad as the SPCA Sarah McLachlan, but in a completely different way. I’m weeping on the inside, as opposed to the blubbering mess I have been after certain anti-depressant commercials.

  • HappyToBe

    seriously? You’re calling a man whos got the balls to get out and do fun things regardless of if he has anyone to tag along ‘sad’? I think its sad when someone immediately takes out their phone when their friend goes to the bathroom. I’ll go out to bars alone, go out to eat alone, and recently just came back from vacation alone. Whats sad about being comfortable with yourself and enjoying your company?

  • HappyToBe

    seriously? You’re calling a man whos got the balls to get out and do fun things regardless of if he has anyone to tag along ‘sad’? I think its sad when someone immediately takes out their phone when their friend goes to the bathroom. I’ll go out to bars alone, go out to eat alone, and recently just came back from vacation alone. Whats sad about being comfortable with yourself and enjoying your company?

  • Eliza

    I actually get really mad at this commercial. The guy had access to all these events all along and never took his girlfriend? Jerk. He deserved to get dumped and I don’t feel sorry for him.

  • Sam

    If they hadn’t added in the “Now who’s boring?” at the end, this wouldn’t have been so weird and depressing. Alicia Keys is not boring. You, sir, are probably in debt. Which I guess isn’t exactly boring but it’s still fairly terrible.

  • MR

    So when a woman throws things at you, does that count as getting dumped? You see I have this effect on women. I still love her though. We’ll see how the separation plays out. She texted me today.