Looking at the differences between the first and last pictures on this list is like not realizing your cousin has slowly become a severe acidhead Burner until you’re forced to look at photos from when they still recognized dirt as dirt and not as magic chocolate dust.
These photos make the increasing absurdity clearer, which is difficult considering they’ve never been particularly shy about their ridiculousness: from being the mayor of Photoshop Disasterville to having models with extraordinarily depressing pre-show eating habits to creating straight-up racist lingerie, Victoria’s Secret is about as subtle as Anna Wintour’s ever-growing disapproval. Oh, yeah, and they create $2.5 million bras that look like sparkly crocheted boob pillows. Why do they do that? Why?
Because they’re crazy, that’s why. In this timeline compiled by Buzzfeed–though I’ve picked the important highlights and added some of my own personal favorites/nightmares–you get to see just how Secretstein was created.
Images via Getty.