• Wed, Nov 14 2012

Video: Proenza Schouler Rips Off Seapunk, Setting Record For Shortest Trend Cycle In History

When I wrote a brief summary of “seapunk” for Crushable earlier this year, I knew it was only a matter of time before this ridiculous internet meme worked its way into high fashion, because that’s how culture is produced these days. But I’m still just a little bit surprised that it took less than a year for this shit to go from Twitter joke to underground aesthetic to something espoused by Proenza fucking Schouler.

Yesterday, the storied fashion house posted a video featuring its fall 2012 collection as modeled by a bunch of Second Life avatars in front of some very ’90s-looking waterfalls and jumping dolphins. This ironically crappy (but nonetheless crappy) aesthetic bears a striking resemblance to the “web art” favored by the seapunk community, such as that of Jerome LOL.

This comes hot on the heels of the fake controversy that ensued when Azealia Banks and Rihanna “ripped off” this type of web art (which is itself a ripoff of 1990s clip art) for their own purposes.

While I’m alarmed by the diarrhea-like speed with which the mouth of culture is sucking up trends from the underground and spitting them out, I’m comforted by the fact that seapunk is close to being officially dead. That said, I’m sure something even dumber is bound to spring up in its place.

(Via Fashionista)

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  • GSR

    In their defense, I think the sheer amount of neoprene Proenza Schouler has used in their collections over the years should give them some claim to anything entitled “seapunk.” I mean they basically invented the genre.

    • “Us and Them”

      Lol, riiiight. It’s that artist working for them, he designs all the fabric and prints. Let’s see what they do next because I heard he quit….

  • “Us and Them”

    Thank you!!!!