• Wed, Dec 5 2012

American Apparel Ad Banned For Sexualizing Model Who “Looks Under 16″

Some things give one a feeling of continuity in an ever changing world. The sun always rises in the east, Summer comes after Spring, and American Apparel will always run overtly sexualized images of young models that get their ads banned. So, things are the same today as they are nearly every day, and we can take comfort in that.

Advertising Standards Authority (ASA) banned a recent American Apparel ad because, according to The Daily Mail:

The model ‘looked under the age of 16′.

It added: ‘We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.’

It ruled: ‘The ads must not appear again. We told American Apparel they should not use images which were likely to sexualise models who appeared under 16 years of age, and they should not use images which were likely to cause offence.’

I would love to see the ad, but it has been taken off the American Apparel page. I could only find an image with a black bar through it. So I drew the nipples back on for you, with Microsoft Paint. Because that’s what was happening under that shirt. Nipples. The nipples look kind of weird the way I drew them, but Microsoft Paint doesn’t allow for a lot in terms of shading.

American apparel banned ad

I did the best I could.

It’s possible that come December 21st, if the Mayans are right, everything could change and American Apparel could start running really sensible ads, but I don’t think that’s confirmed by science.

Pic via Daily Mail via American Apparel

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  • Fabel

    See, now this I feel is an over-reach. American Apparel is shameless, yeah, but I really don’t agree with this. She “looks” under 18? But she IS of age, right? So why should it matter what age she–subjectively–looks like? Also, showing nipples isn’t necessarily sexual. Especially when you are just pretty much just standing there, like this model is doing, & not like…tweaking them and winking, or something.

  • Maria

    I love their ads. Nothing looks photoshopped. the men and women in the pictures show lots of different body types, look gorgeous and female breasts are not a taboo. As log as she’s not underage, what’s the problem? She’s gorgeous!

  • LCT

    Ugh. Everything about A.A. is skeevy.

  • sarahindecisive

    Ultimately this is not a case of American Apparel being trashy (while I do admit, some of their practices are questionable. i.e. sunbathing topless on top of the factory) this is merely a case of sexism. If that were a man in that same outfit with his nipples showing, would it be banned because he looked underage? No, no it wouldn’t. SIGH the woman doesn’t even look underage. She looks bored and unimpressed with life, nothing more, nothing less. Leave her and her nips alone. I guarantee you pedophiles are not going to masturbate to this one. Or at least I hope they don’t. Sickos.