• Fri, Feb 1 2013

‘Survivor Bra’ Being Made Into Reality By Victoria’s Secret

survivor-bras-victorias-secret

After 27-year-old Allana Maiden noticed that her mother, Debbie Barrett, was unable to find comfortable undergarments as someone who had undergone a mastectomy, she began a petition on Change.org. In it, she called for Victoria’s Secret to create a “survivor bra” specifically designed for women who had had mastectomies. The petition quickly received some 118,000 signatures and garnered national attention – including that of Victoria’s Secret. Just a couple weeks later and voila! Guess who’s going to start designing and producing that specialty lingerie?

Victoria’s Secret invited Maiden and Barrett to meet with Tammy Roberts, the Vice President of External Communications of parent company Limited Brands. Said Maiden:

“I wasn’t really sure what to expect from it, but it’s good to know that I’ve caught the ear of somebody who’s higher up in the company and really seems like they’re interested in finding out more about this..”

Plus, the pair have also been given the opportunity to visit Limited Brands’ headquarters in Ohio so they can go bra shopping with Victoria’s Secret team members, thus allowing VS to see what bra shopping as a breast cancer survivor is like. Awesome, right?

I think it’s really fantastic that Victoria’s Secret listened to a petition like this. Women’s bodies are not all alike, obviously; it’s difficult and frustrating enough to find a bra or pair of jeans that fit perfectly even when there are no extenuating circumstances involved. And when you throw in medical issues, it can be even more stressful, exhausting and feel near-impossible. Women with mastectomies are rarely given any role models or representation in the fashion world, so kudos to Maiden and her mom for taking this initiative which will undoubtedly help a lot of women.

Now, how much you wanna bet that every fucking one of ‘em will be pink and have little ribbons printed on the inside?

Photo: Wonderlane / Flickr

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