Here’s A Few Pieces From H&M’s New Higher Priced Line, & Other Stories

& other stories In a world of diffusion lines dropping left and right, H&M is bucking convention and unleashing a new higher priced line. & Other Stories will aim to compete with upper midrange retailers like Zara. If paying more for polyester clothes made in the same sweatshops as the cheaper H&M clothes sounds super appealing to you, then here is a cool slideshow. In an interesting development, each piece will fit into one of four categories: ‘Poetic & Dandy,’ ‘Sophisticated & Architectural, ‘Minimalism and Contradiction’ and ‘Industrial & Effortless.’ Here’s some glimpses from all four.

(Pics and pricing info–converted from pounds–via Grazia)

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    • Cee

      Meh, most, if not all of these pieces suck..I’m still waiting to see the full Mad Men mod collection

    • Jessica

      Nothing says sophisticated like a gold visor with a bungee size adjustor.