• Thu, Feb 28 - 12:40 pm ET

Numero Issues Statement About That Blackface Editorial

numero blackface spread ondria hardin

Earlier this week, we learned that the March issue of Numero will feature an artificially darkened white teenage model wearing a riot of colors and textures in a spread called (ughhhhhh) African Queen. The model is 16-year-old American Ondria Hardin. She was photographed by Sebastian Kim. Naturally, people were angry to see yet another example of the fashion industry spraying down a white teenager and dressing her up in the perceived costume of another “more exotic race (to sell expensive shit, no less).

Yesterday, Kim was moved to offer a sort of explanation–and also point out that the editorial’s title (which he had nothing to do with) exacerbated matters considerably. This surprised us because usually when this happens (which it does, constantly), no one ever issues any statement because everyone is convinced that this kind of fuckery is totally acceptable (because they’re artists).

So, in another surprise move, today Numero has come forward with a statement:

Some people have declared that they have been offended by the publication in Numéro magazine n°141 of March 2013, of an editorial realized by the photographer Sebastian Kim called “African Queen”, featuring the American model Ondria Hardin posing as an “African queen”, her skin painted in black.

The artistic statement of the photographer Sebastian Kim, author of this editorial, is in line with his previous photographic creations, which insist on the melting pot and the mix of cultures, the exact opposite of any skin color based discrimination. Numéro has always supported the artistic freedom of the talented photographers who work with the magazine to illustrate its pages, and has not took part in the creation process of this editorial.

For its part, Numéro Magazine, which has the utmost respect for this photographer’s creative work, firmly excludes that the latest may have had, at any moment, the intention to hurt readers’ sensitivity, whatever their origin.

Numéro Magazine considers that it has regularly demonstrated its deep attachment to the promotion of different skin-colored models. For instance, the next issue of Numéro for Man on sale on 15th march has the black model Fernando Cabral on the cover page, and the current Russian edition’s cover of our magazine features the black model Naomi Campbell on its cover. This demonstrates the completely inappropriate nature of the accusations made against our magazine, deeply committed to the respect for differences, tolerance and more generally to non-discrimination.

Considering the turmoil caused by this publication, the Management of Numéro Magazine would like to apologize to anyone who may have been offended by this editorial.

To which we say:

vincent-price-o-rly

Rather than parse out the individual absurdities of this statement, here are some images from a 2010 Numero editorial starring white French model Constance Jablonski wearing a shitload of bronzer and a goddamn afro, while posing with a black baby:

Numero blackface editorial Constance Jablonksi

numero-blackface-editorial3Once more with feeling:

This demonstrates the completely inappropriate nature of the accusations made against our magazine, deeply committed to the respect for differences, tolerance and more generally to non-discrimination.

(Statement via Styleite)

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  • Fabel

    There’s so much ridiculousness here that the only thing I can muster up any energy to question WHY, when shit like this happens, does the “apology” always contain a line like “it was not our intention to offend/hurt anyone/be racist.” No shit? Like nobody thought you were doing it ON PURPOSE, we just think you’re mindnumbingly ignorant (“you/you’re” referring here to every publication who does this)

    • http://thegloss.com/ Ashley Cardiff

      Additionally, “For instance, the next issue of Numéro for Man on sale on 15th march has the black model Fernando Cabral on the cover page, and the current Russian edition’s cover of our magazine features the black model Naomi Campbell on its cover” is the fashion magazine equivalent of “But I have black friends.”

    • http://www.facebook.com/sameurysm Samantha Escobar

      I WAS JUST THINKING THIS.

      It’s like insisting that if you put Jon Stewart on the cover of a magazine, the rest of the issue can have a bunch of anti-semitic depictions and jokes. Guh.

  • John Kantor

    I’m not outraged. Blackface in Vaudeville was about racial stereotypes – not just fake skin color. Where was the outrage about Michael Jackson? Where is the outrage about stars like Beyonce whose hair color and nose job are designed to make her more Caucasian looking? What about the fact that the vast majority of models and actresses “of color” are chosen specifically because they have Caucasian-looking features? And just what is the difference between only choosing black models with Caucasian features and painting a Caucasian model black?

    The real problem here is that in an age of multiculturalism and multiracial ethnicity, the Black Political Establishment sees their race-based politics slipping away.

    Maybe that was the point.

    • Bryan Williams

      that’s part of the problem, why do theses people you named have to be in white face to make it in america? Only because the word Queen was used is why its a white woman and not a black woman. you people are narcissist lunatics!

  • Seaki Ashe’

    My take on this ignorance Concerning the above scandal, would it not have been more beautiful and striking to have hired a TRUE ‘African Queen’, a model of african lineage, like Alek Wek. Posing her in these beautiful fashions, having her gaze at the camera, taking us back in time, igniting our imaginations.Visualizing this long, sinewy beauty in all her dark black glory, we would be swept back to the mystical serengetis of Africa, juxtaposing european high fashion with the magical beauty of Africa, all in one picture. Instead, one paints a european model a darker hue and have her ‘mimic’ what Alek Wek was born with naturally. One can not be in the mind of the creator of these images, nor the minds that decided to christen the images “African Queen”. We will never know if their motives were based on racism, as it is difficult to know what is in the heart of such individuals. What is evident is the scandal that such images have created, individuals of color and their supporters around the world crying foul. I blogged about said incident and my own experiences with racism in corporate fashion america : http://seaki.wordpress.com/2013/03/01/numero-magazine-apologizes-for-using-blackface-on-model-creative-license-to-discriminate-or-plain-artistic-freedom/.