• Fri, Mar 1 2013

Is Coco Rocha Too Skinny To Model Banana Republic’s Mad Men Collection?

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A bunch of disgruntled Mad Men fans are leaving frowny comments on the Banana Republic Facebook page after seeing who the brand chose to model the colorful, mod inspired clothing in its third Mad Men collection.

The female model, Coco Rocha, is clearly channeling a Megan Draper vibe here, as well as a Twiggy one, what with her heavy eye makeup and the way she was intentionally shot (and ‘shopped?) to make her look even skinnier than she already is:

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Many people were not happy with this:

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And one person has either never seen a straight size model before, or spends her days getting mad about every single fashion photo she sees:

meganInterestingly enough, previous Man Men collaborations have been modeled by straight size models as well, but this is the first time we are really hearing outcry. I imagine this is because the clothes were more flattering to curvy women the first time around, and the models’ thinness was not emphasized to this degree.

Being a curvy woman myself, I understand the negative emotions these pictures have stirred in people. In a pop culture landscape in which people who look like Coco Rocha are constantly presented as the ideal, Mad Men, with its size 14 sex symbol, was one of few places the majority of American women could count on to present us with an ideal of beauty that looked a little bit more like us. But like it or not, Mad Men reflects the historical truths of its era, one of which is that fashion and beauty ideals shifted from “womanly” to “androgynous” in the late ’60s due to an increased fetishization of youth, the rise of Twiggy, fashion’s general capriciousness, etc. You can hardly blame that on a Banana Republic line that came out in 2013.

And this goes without saying, but it’s hardly constructive to argue for more body diversity in fashion by hating on thin women. I know the “scorn” reaction can seem like a tempting option for self-preservation when confronted with an army of skinny bitches every day of your life, but it’s anger that would be better directed at the industry and the patriarchy in general. Straight size models are not the enemy.

(Via Jezebel)

Photos: Banana Republic

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  • Cate

    Being that this new season of Mad Men is solidly in the heyday of Twiggy and her ilk, I think Coco Rocha (who is lovely) is an absolutely appropriate choice. People seem to be forgetting it isn’t the early 60s anymore, and the beauty ideal of the show’s timeline is moving more towards a figure similar to Megan’s or Jane’s than Joan’s or even Betty’s.