The Daily Mail has rounded up some of the most sexist ads from the “Mad Men” era. They note that:
“To push their products, advertisements from the Fifties and Sixties simultaneously created and reinforced gender stereotypes, depicting women as brainless beauties and kitchen-dwellers who, most of the time, need help looking slimmer.”
OH GOD THEY ARE AWFUL.
And they seriously used the idea of comparing your body to a delicious fruit against you. Here. Look what these lingerie makers did:
I think the whole point of talking about bodies in terms of fruit is because every fruit is supposed to be likeable. For instance, I am grape shaped. I am actually assembled out of five hundred perfectly circular flesh orbs. Also, I am an alien. But it’s okay. I’m not funny looking. I am beautiful, and could be in a fruit of the loom ad. I am grape shaped.
Thank God I’m not pear shaped, because these awful advertisements – that promises to “reshape me” would have made me feel terrible about myself.
Also, I guess a lot of the time we should just be glad we do not live in the 1960′s, in general. I mean, because of this, also because of massive inequality.
You should check all the ads.
Picture via Warner’s Slimwear-Lingerie