• Tue, Mar 19 - 4:20 pm ET

This Ad Is Comically Offensive

The Daily Mail has rounded up some of the most sexist ads from the “Mad Men” era. They note that:

“To push their products, advertisements from the Fifties and Sixties simultaneously created and reinforced gender stereotypes, depicting women as brainless beauties and kitchen-dwellers who, most of the time, need help looking slimmer.”

OH GOD THEY ARE AWFUL.

And they seriously used the idea of comparing your body to a delicious fruit against you. Here. Look what these lingerie makers did:

pear shape

I think the whole point of talking about bodies in terms of fruit is because every fruit is supposed to be likeable. For instance, I am grape shaped. I am actually assembled out of five hundred perfectly circular flesh orbs. Also, I am an alien. But it’s okay. I’m not funny looking. I am beautiful, and could be in a fruit of the loom ad. I am grape shaped.

Thank God I’m not pear shaped, because these awful advertisements – that promises to “reshape me” would have made me feel terrible about myself.

Also, I guess a lot of the time we should just be glad we do not live in the 1960′s, in general. I mean, because of this, also because of massive inequality.

You should check all the ads.

Picture via Warner’s Slimwear-Lingerie

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Related Topics: Beauty Body Image • • • •
  • Tania

    There is nothing wrong with my pear shape. :,(

  • Candace

    “Little Fibber.”

    Like “Daddy’s $” or whatever those shoes were called. But for boobs.

  • March

    I am gourd shaped. Or what are these things called? Squash? Kalebas? Anyway, something like that. I wish I was pear-shaped though. Pears are much sweeter. Also nobody likes the taste of an hourglass.

    “Little Fibber” is a fib in itself. It should be called “Big Fibber Double Whammy.”