Photoshop Disasters: Forever 21 Now In The Butt-Shaving Business

forever 21 photoshop

We post a lot of Photoshop Disasters around here and, often, people respond in the comments as if confounded. “I don’t see anything wrong here!” they say, “This looks like every other image in a magazine.”

…First off, that’s kind of our point. The more tolerant we become of unapologetic retouching, the more prevalent it becomes in turn. So, we try to call them out (even when “disasters” are comparatively minor), in the hopes that magazines and retailers and the like will start toning things down.

This is a roundabout way of saying: you may not be that startled by the following Photoshop hackjob, but imagine coming across this image–oh, we don’t know–maybe ten years ago:

forever 21 photoshopYeah, human bodies don’t look like that.

And we don’t mean that in the old asinine “real women have curves” way; we mean that holy shit, human bodies aren’t usually indented where the ass has been ritualistically pruned away by a retoucher.

Of course, Forever 21 probably thinks it’s less egregious than recent examples from J. Crew and Gucci or Numero (remember what they did to Karlie Kloss?), so that’s probably why the image is still up on their site. Maybe it’s a selling point?

(via PSD)

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    • Val20

      I often see some major photoshop crimes on the internets and in magazines… I would very much like to share my despair with others, is there someone I could send them to?

      • Ashley Cardiff

        Yes! Me! Or any of us.

        (Our email addresses are listed at the bottom of our posts)

      • Val20

        Great! I’ll be on the lookout!

    • Amanda

      I look like that… Really, I and many other women I know have what we call a ‘dip’ on the side of our ass/hips. I hate it, I want to fix it somehow.

    • Sandra Pérez

      Hah so now I feel ugly because I have those dips on my hips. Hip dips? Is it a skinny girl thing? Shaking my head in ugly shame now…

    • D

      I don’t know, maybe she really does have that body shape? I’m convinced Forever ACTUALLY believes girls don’t have asses. No matter what pants I try on there I can’t pull them past my thighs even if they’re 2-3 sizes bigger than what I wear in any other store. Or, they’ll have a seam that goes across the middle of my butt that makes it look flat…