Recalling their transparent yoga pants was probably a good call on Lululemon’s part, though I suppose it will come as a disappointment to anyone whoÂ was deliberately buying yoga pants that were transparent.
Why was this happening toÂ begin with? Are Lululemon stores very dimly lit? Do people shop by candlelight there? No. No, I’ve been to a Lululemon store and I feel very confident this is absolutely not the case.
However, the company just announced that they have to recall certain yoga pants, as:
â€śWe have determined that certain shipments of product received from ourÂ factories and available in store from March 1, 2013 do not meet our technicalÂ specifications. The items affected are certain styles of womenâ€™s bottoms in ourÂ signature black Luon fabric. The ingredients, weight and longevity qualities ofÂ the pants remain the same but the coverage does not, resulting in a level ofÂ sheerness in some of our womenâ€™s black Luon bottoms that falls short of our veryÂ high standards.
Over the past weekend we pulled all of the affected black Luon womenâ€™s bottomsÂ from our stores, showrooms and e-commerce site and are working with our supplierÂ to replace the fabric and our other manufacturers to replace these key items asÂ quickly as possible. We believe the affected items represented approximately 17%Â of all womenâ€™s bottoms in our stores and for the near term there will be aÂ shortage of these styles available to our guests.â€ť
I am still amazed that 17% of women were apparently unable to tell this and have been going around wearing transparent pants.
Also – did you read Super Sad Super True love story? There’s a portion about how the fashion of the future will be women wearing transparent pants called “onionskin jeans.”
The future is now.