• Sun, Apr 21 2013

Prada Writing Contest Wants Your Most Literary Thoughts On Glasses

Miuccia Prada at the 'Schiaparelli and Prada: Impossible Conversations' Costume Institute exhibition press preview at The Metropolitan Museum of Art, New York City

Miuccia Prada has a Ph.D. in political science.

Prada is pretty securely positioned as the smarty-pants fashion label. Other brands might just be about looking pretty or sexy, but Prada is about looking like a rich intellectual like designer Miuccia Prada, Ph.D.

Are you a person who “can see the world with a unique, rare gaze”? Then you might want to enter the Prada writing contest. According to The Telegraph, the “thinking woman’s label” is launching a highbrow new literary journal, and is using this writing contest to fill its new literary chew-toy with meaty, important words about glasses. But not just any glasses. They have to be, like, literary lenses. (So maybe write about those Prada sunglasses with flowers on them.)

The journal’s website exhorts aspiring Prada writers to “explore and enhance the individual interpretation of reality.”

By using the metaphor of prescription glasses, Prada enters a world made of written words, rather than spoken, thus launching a challenge to explore and enhance the individual interpretation of reality. Optical eyeware become an opportunity and a tool to investigate diverse creative worlds; a preferred channel and a window on our world, and – why not – on new potential worlds.

In more practical specifics, they’re looking for 4,000 to 8,000 words written to explore the question: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?”

Submissions are due June 18, and there are even font specifications! Stories must be submitted in 11-point Bodoni. They do not, however, need to be submitted in English. Send it in whatever language you want, and the publisher will deal with translation.

I don’t know about you, but I plan to scrape together 4,000 words about people with eyes and mouths all over them who are smarter than other people, and also about how Prada is great and shouldn’t have had to share that exhibit with Schiaparelli.

With Prada at the helm, this clearly isn’t going to be one of those contests that rewards writers with the honor of being published. The journal has put €5,000 ($6,525) up for grabs, and that’s honestly a huge purse for a writing contest that doesn’t charge a fee to enter. I expect we’ll see some bold-faced names on the table of contents when the results are announced at the end of September.

Via The Telegraph/Photo: WENN

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  • Lastango

    I read at one of the links that Ms. Prada “enjoyed a stint as an activist for the Communist party PC before finally realising that she wanted to go into the fashion business and joining the luxury leather goods company her grandfather had founded”.
    =
    Hilarious… sums up, in a nutshell, what I’ve always thought about Communist Party members, especially the Italian ones — they can change their red shirt for their black shirt at a moment’s notice. In that sense, they’re all in the fashion business.

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