Beyonce has a new song, a new world tour, and a newÂ H&M collaboration to shill. Now she has a new music video to combine them all.Â The Swedish fast fashionÂ retailerÂ is even claiming she helped design the clothes (she was really “hands on,” we bet).
Anyway, the new collection–hilariously inspired by the four elements–is on display is this new promo/fullblown Beyonce music video called “Standing on the Sun.” The clip was directed byÂ Jonas Ă…kerlund and features a bunch of the looks, along with lots of bikini shots and being sultry in the tropical surf. Take a look; it’s all very empowering.
More details on the Beyonce H&M collaboration, goÂ here.