Apparently, the reason the Abercrombie and Fitch will not make larger sizes is… because they really do not like larger people, very much. They certainly don’t want them wearing their brand. I wish I were joking on this one.
Abercrombie doesn’t even list women’s XL or XXL on its size chart. Its largest women’s pants are a size 10, while H&M’s standard line goes up to a size 16, and American Eagle offers up to 18.
It’s not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis told Business Insider. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
The only reason Abercrombie offers XL and XXL men’s sizes is probably to appeal to beefy football players and wrestlers, Lewis said.
The notion here seems to be the things that made on cool in high school are the things that should make one cool FOREVER. Basically, the only people who should be in Abercrombie and jocks and their cheerleader girlfriends. But as you get older that’s just… not true. I imagine Mike Jeffries would be pretty happy to see Adele or Queen Latifah or Oprah or any number of larger sized women wearing their brand.
Which, yeah, I’m pretty sure none of them will be doing that, now.
Picture via Abercrombie and Fitch