Have you ever heard of Elena Lenina?
Neither had we, until very recently. Apparently she’s a Russian television personality/businesswoman/model, but the world will soon know her as “the woman with the craziest hair at Cannes.” That is her game; that is how names get known.
It wasn’t always this way, friends.
Back in 2006, she had very normal hair, preferring to let her outfit’s crazy embellishment speak for itself.
2009, however, saw the start of something.
But it did not prepare us for what would come next…
In 2012, Elena Lenina became a real-life Effie Trinket.
Which brings us to this year’s Cannes Film Festival, the one currently happening over in France. Right now.
Elena Lenina is attending said festival in a very big way:
On Friday, she wore this craziness. It’s very Elvira.
The previous day’s red carpet saw this.
Look at it.
However–and this is our main focus today–Lenina wore the following hair over the weekend:
Comprehend this shit.
WHAT IS IT EVEN MADE OF?
(Photos via Getty)