Target Wedding Dresses Are A Thing That Is Happening

Target wedding and bridesmaid dresses

We’re closing in on wedding season, because there are wedding dresses everywhere right now. Elizabeth Taylor‘s first wedding dress may be expected to sell for $75,000 at auction next month, but way over on the other end of the wedding dress spectrum, Target has just launched a line of wedding dresses under $130.

Some people might balk at the idea of buying their wedding dress and toilet paper from the same store, but weddings are a big, expensive business. Target seems to be betting that its string of high-profile designer collabs with people like Erin Fetherston, Phillip Lim, and Missoni have people thinking of it as a good place to go for decent, inexpensive clothes. Maybe even wedding dresses.

The average price for a wedding dress is $1,200, but the Target wedding dresses are more like a tenth of that price. The new line is called TEVOLIO, a take on the Italian ti voglio, “I love you.”

But even if a person were to balk at the idea of buying a wedding dress at Target, many brides would be thrilled to send their bridesmaids there. Branding consultant Jen Drexler told Marketplace that the rollout of the Target wedding dresses might have less to do with wedding gown sales and more to do with getting in on that sweet bridesmaid action.

“It tends to be a disposable dress, something you’re never going to wear again, even though they promised you could. And now you have an opportunity to give your bridesmaids a dress that they wouldn’t be mad at you for making them buy,” she said.

The first TEVOLIO line has four wedding dresses, but 10 bridesmaid dresses. There are also two flower girl dresses. The fabric sample shows two options for wedding gowns: satin in either white or ivory. But there are 27 bridesmaid fabrics. Adult dresses are available in sizes 2-28 and prices range from $69.99 to $129.99.

The dresses are only available online, and Target says it does not have any plans to start carrying them in its physical stores. But they can still be ordered and returned if they don’t fit or meet the bride’s expectations.

What do you think — would you be cool with getting married in a wedding dress from Target?

Via Marketplace/Photo: Target

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    • Anonachocolatemousse

      I would totally buy a dress from Target if they had something I liked. I also definitely would have bought something from the bridesmaids line especially to help keep the cost low for the ladies. I ended up buying my dress online anyway for about $300 and all the bridesmaids dresses were from David’s Bridal. Anything to save a few pennies when you’re getting married!

      • Say Yes

        Saving money on dresses and on your wedding was the smartest thing you could of done. I know ton of people with huge debts from their weddings.

    • luwokoveheh

      мy ɴeιɢнвor’ѕ мoтнer мαĸeѕ $77/нr oɴ тнe ιɴтerɴeт. ѕнe нαѕ вeeɴ ғιred ғroм worĸ ғor ɴιɴe мoɴтнѕ вυт lαѕт мoɴтн нer ιɴcoмe wαѕ $211З9 jυѕт worĸιɴɢ oɴ тнe ιɴтerɴeт ғor α ғew нoυrѕ. нere’ѕ тнe ѕιтe тo reαd мore Zap2­2­.c­o&shym&shy

    • beholdconfusion

      Geez, $1,200? For a dress you wear once and then spend the rest of your life being embarrassed about? I got mine for a hundred flat and don’t regret not splurging at all.

    • Holly

      I regret having my parents spend so much on my dress. Now, I’m stuck with the problem of what to do with it. I feel like it was too expensive to get rid of, but I also think it’s too expensive to not do SOMETHING with. If I could go back, I’d start shopping much earlier and buy something much cheaper. My dress was lovely but I definitely feel a guilty, gross feeling in the pit of my stomach every time I think about the price. So, to any of you getting married soon and planning your wedding: Your dress is important, but it’s not the most important thing in the world. You’ll have it on for such a short time! Yes, there will be photos, but you will look gorgeous no matter what the price tag! Same goes for your decorations and whatnot. Think about what you want and then go back through your list of ideas and narrow it down to what you think you’ll LOVE!