• Thu, May 30 2013

Beyonce Reportedly Got Angry At H&M For Making Her Thinner In Ads

beyonce-h-m

When I read yesterday that H&M’s CEO was committed to using models with a wider variety of body types, I was encouraged. Here was a company using its immense power to make some positive change in the world. But if this latest gossip item is to be believed, the company still has a long way to go to undo the bad habits of the past.

According to The UK Sun, Beyonce got pretty mad when she found out H&M’s Photoshoppers had used their dark computer magic to shrink down her famously bootylicious curves. One might even say she was booty-livid (oof):

An insider revealed last night: “When Beyonce found out they had edited the way her body really looked, she hit the roof.

“She’s a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals.”

If this is true, though, Beyonce had every right to be angry. Especially considering she preaches empowerment to women and has a whole song about loving your curves. It’s not being a “diva” to want your photos to accurately reflect what you look like and fight the unrealistic beauty standards foisted on women. Of course, Beyonce is still ridiculously/unattainably beautiful, but she is definitely one of the curvier models H&M has used in a campaign.

In response, a rep for H&M said:

“As with all campaigns there are discussions on which images should be used. Both H&M and Beyonce are very happy with the final result.”

Beyonce’s reps refused to comment.

While the UK Sun is generally seen as a tabloid, I totally believe this, because if there’s anything Photoshop Of Horrors has taught us, it’s that companies’ existing Photoshop protocols are rarely in line with ideals of body diversity. (I think companies blame individual ‘shoppers more often than seems realistic.) It’s also ironic that this happened right after the company’s CEO held Beyonce up as an example of a “curvier” model H&M has recently used (never mind the fact that she landed the campaign because she is Beyonce, international queen of pop music). Perhaps the higher ups should take a closer look at how things are being done at their company on a day-to-day level. In any case, good on Queen Bey for standing up for that jelly.

(Via The Sun)

Photo: H&M

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  • Ann Sutton

    I don’t really know Beyonce exactly (I don’t listen to her music or anything), but this is a very positive thing to see! Add to that that the Sun was probably pushing the boundaries of the UK’s Photoshopping “laws” in doing this, so they just don’t look good. But she does!

  • Jon

    Beyonce is gorgeous just the way she is. She’s got nice curves, that was a stupid thing the editors of the mag did.