I’ve never really understood why we do not label alcoholic beverages. They have nutritional information, people like to know what is going in their bodies (and how much of it), and we label all the other edible stuff we consume, so why not booze? I’ve heard the “we don’t want to think about calories while drinking,” but I think that’s ridiculous; I don’t want to think about calories while I’m going through a pint of Americone Dream, but I still have to look at it, and that’s okay.
Now, it seems that this prospect is possible – for brands who choose to do it. The U.S. Alcohol and Tobacco Tax and Trade Bureau, a part of the Treasury Department, has ruled that companies can apply the nutritional information on labels if they want to. This was a measure originally proposed in 2007 that would require alcoholic beverage manufacturers to include carbohydrates, calories, protein, and fat content on the products’ labels, but for now, it will just be optional.
Oddly enough, both manufacturers and consumers desire this info.
Low-calorie beer manufacturers are hoping the labels will target people trying to lose weight, believing that’s a way to boost sales, she said, adding that studies find that middle-income white women were most likely to pay attention to the labels. And consumers want more information to make educated choices.
It’s a little annoying that companies primarily want to use labels in order to target women losing weight, but in my opinion, the addition of nutritional information onto labels is a good thing regardless. For example, people with blood sugar problems will more accurately be able to gauge how much they’re consuming; right now, they have to either determine this beforehand via the Internet or do it on their phone while in the midst of boozing — not exactly consumer-friendly or convenient. Hopefully, many brands (and not just the diet-y ones) will participate in order to allow customers to make more informed choices.