U.S. shoppers do love their British fast-fashion chains, and Miss Selfridge is not about to let Topshop have all the fun. The high street company told WWD that it has plans to open retail outlets in the U.S., hopefully by next summer.
According to Grazia, Miss Selfridge’s parent company, Arcadia Group, held its first U.S. “group preview” of Miss Selfridge in New York this week. The company, which also owns Topshop and has clearly had some success selling British high street clothes in this country, said that it has been in talks with Macy’s and Nordstrom to open Miss Selfridge boutiques in their department stores across the U.S.
Arcadia and Nordstrom already have a similar deal with Topshop, which currently has 15 boutiques in Nordstrom stores in the U.S.
If Miss Selfridge succeeds in entering the U.S. market, which seems likely even though young shoppers in the U.S. would certainly seem to have enough low-priced, fast fashion stores to choose from already, it will likely be bringing along a slew of designer collabs for everyone to get excited about. Miss Selfridge previously had a very successful Gossip Girl collection produced in concert with that show’s stylist, Eric Daman, and the brand has actually had designer collabs as part of its business since the beginning. The line was established in 1966 at Selfridge’s department store in London, and the first products were a collection of paper dresses by Zandra Rhodes that were designed to be worn once and then thrown away. (We wonder what one of those paper dresses would be worth today.) Famed couturier Pierre Cardin was even brought on to design four capsule collections a year in the sixties.
Via Grazia/Photo: Facebook/Miss Selfridge