Are you a plus size woman and think you deserve to shop for your clothes in, I don’t know, a shop? Please take your entitled notions elsewhere, says retailers.
The Huffington Post has a rundown of the discrepancy between sizes sold online versus sizes available in stores of 10 major retailers. While most of the ten featured stores theoretically offer plus sizes in their online stores, eight stores carry limited plus sizes in their physical locations and only five stores manufacture clothing above size 18. Two stores carry their full size range in stores: American Apparel goes up to size 12 and Abercrombie & Fitch maxes out at ten.
The survey of the retailers includes sizing at both New York City and Cherry Hill, New Jersey locations. Both Talbots and Old Navy offered bigger sizes at their suburban location than at their city locations, which is good because there is not a single woman in New York City who might wear a size 18.
The obvious discrepancy here between what stores are offering and the demand is summed up in a survey of over 5,000 women by everyone’s favorite adult dress up closet, ModCloth. The results were pretty staggering:
More US women report wearing a size 16 dress than those who wear a size 2 and size 0 combined. In addition, 50 percent of American women wear a mix of standard and plus-sizes, and 57 percent buy some of their clothes in size 16 or larger.
Retailers that limit their available sizes are keeping a huge majority of women from shopping in their stores, whether they’re up front about disliking plus size women like Abercrombie & Fitch, or if they’re hiding behind supposed statistics that plus sizes don’t sell as well as straight sizes. I’m not a mathematician, but the above survey numbers seem to disprove that theory.
Online shopping is fun unless the fit isn’t quite right or what you thought was a nice charcoal sweater is more of a lavender cape, and then you have to wait in line at the post office for forty minutes behind a guy trying to overnight six pigeons to Long Beach, California (based on a true story). It would be super great if retailers sold clothing to the women who wanted to buy them, instead of adding extra steps over an arbitrary difference like body size.
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