J Brand‘s latest capsule collection is explicitly designed to make you look Photoshopped. It has come to this.
The first campaign for the “Photo Ready” Jean has dropped–shot by the great Craig McDean and starring Brit new(ish) face Sam Rollinson–who doesn’t appear to suffer any of the usual conditions of excessive Photoshop. She has all of her limbs. Her skin has some texture. She is recognizably Sam Rollinson.
J Brand promises that their new jeans will make you look smoothed and slimmed. They also promise some secretive proprietary technology. Per Grazia:
It’s an amazing patented technological fabric which basically creates a photoshop’d silhouette, giving the slimmest, smoothest appearance with a unique holding power that is super comfortable and never sags. We advise you get them before they go.
The “premium stretch” jeans will come in three cuts, all featuring 24-karat gold-plated hardware. Looks like the price point hovers between $200 and $300, naturally.