Someone Hacked Vogue UK‘s Website To Make It Display Dinosaurs In Hats (Updated)


Greetings, lovers of fashion websites and dinosaurs (i.e. all of you). Your day is about to get 100% better.

Remember when you finally managed to correctly input the secret code to Sonic The Hedgehog and you were so excited you almost forgot to play the game afterwards? This is the semi-grown-up version of that.

Some clever computer nerd has inserted an Easter egg into (among other UK websites) which will display an infinite number of dinosaurs in hats if you just type it in. And not just any kind of hats: fancy designer hats. Classy!

To try it out, just go to Vogue UK’s website and type in what is known as The Konami Code: up, up, down, down, left, right, left, right, B, A. That’s it! To make more dinosaurs appear, just keep hitting A. How much fun is that? A: It is the most fun.

It’s unclear whether this glorious hack was inserted by a bored Vogue employee or some benevolent dinos-in-hats fairy or Anonymous, but it’s been up for a whole day now, so maybe it’s authorized? In any case, when dinos in hats appear on a major fashion site, ours is not to question why. Just look at those guys and gals busily hurrying their way past Kate Moss like they’ve got places to be! I bet they are going to the scariest party ever.

UPDATE: As it turns out, it wasn’t a hack at all, but an authorized Easter egg Vogue UK and a few other publications put there on purpose. Awesome!

(Via Fashionista)

Image: Vogue UK

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    • Sarah Hollowell

      The code is actually starts with up, up, down, down, not up, down, up, down. Also THIS IS THE BEST.

      • jamiepeck

        Sorry, fixing! I guess I was excited.

      • Sarah Hollowell

        I don’t blame you because DINOSAURS IN FANCY HATS. Seriously thank you for bringing this to my attention, it made a shitty day turn awesome.

    • Sean

      The raptor in the fedora is clearly trying too hard.

      • Charmless

        The one in the red fur hat is clearly a PUA.

    • Candace

      Your inbox looks really intense.

      • jamiepeck

        It is a world of nightmares.

    • LynnKell

      This just made my work day a lot more bearable

    • V

      Where’s the yamulke?

    • Siací Ross

      Dudes. Try the other Conde-Nast UK sites. has freaking NYAN CAT.

      • Melissa

        I can’t find anymore besides these two…I NEED TO FIND MORE

      • Jackie

        If you do the Konami code on Wired UK and then keep hitting A, dinosaurs in lab coats and goggles pop up. For GQ UK it’s a dinosaur in a suit. That’s all I’ve been able to find, though!

      • Lenard

        A little help:

        There are some others.

    • Katy Hearne


    • dinadino

      Where do you type this in? I need to know I need to know…

    • David

      So I put it in wrong and found out that if you do:
      up up down down left right left right A B A
      (note the extra A) You get a debug bar.

      • chris

        its actually if you do it as A B at the end. I just did the same thing.

    • elegia has a dinosaur with a red bow… but only one. I can’t make it do a parade.

      • Amy Marie Taylor

        I can’t get the easyliving one to work at all, not even once

      • Erin C Bergren

        worked fine for me

    • Sharon

      There’s also one with a wig :)

    • Debbie Gold Hadar

      Doesn’t seem to work on Chrome… :(

      • Mikerad

        it does

    • Bob

      Sorry guys, this wasnt a “hack” it was a joke that the programming team wrote into the new format website when it was coded. I was there when they discussed it months ago.
      Other websites also docuement this is a deliberate feature…. It’s called viral advertising.

    • Max

      I’m upset this doesn’t work on Brides magazine. That’d be a beautiful raptor.

    • Tim Acheson

      Konami Code Easter Egg != Hacked

    • Abe Simpson

      “Remember when you finally managed to correctly input the secret code to
      Sonic The Hedgehog and you were so excited you almost forgot to play the
      game afterwards? This is the semi-grown-up version of that.”

      Lol. Yes, it’s 2013, but we still need you to describe hacking with a condescending metaphor.

    • Albatross365

      It seems to be related to Amazon Cloudfront which the sites use.

      The code is called in the file***USERNAMEOFWEBSITE***-master/227-900d1653c27d/logic/maingroup.generated.js

    • Sam

      Even if it wasn’t authorised by vogue…providing the hack is in no way malicious there isn’t any point removing it…or at least not for a while. The increased traffic to the site must’ve been pretty good due to this.

    • Amy Marie Taylor

      Is it just me or is the dino in the wig/dress/wings dressed up as Drew Barrymore in Ever After?

    • Tom

      You’re welcome

    • giantJELLYFISH

      everyone knows that dinosaurs wore hoods in all-in-one knitted garments, this is so bogus

    • Michael Spinelli

      interestingly, up up, down down, left right left right a, b, initiates a debug?

    • Holly

      If there is a heaven, mine includes dinosaurs wearing clothing.

    • AIDS uses the same plugin

    • Ern

      On buzzfeed’s website the code turns everything into Justin Bieber

    • stacey

      where do you type this into I can’t see anything, tried with safari and firefox :(

    • Smudge

      Vogue just added raptorize.js to their site is all (and then added hats). Here’s where to get the code:

    • Amy

      haha smart more on Vogue’s part to get more traffic/exposure