• Thu, Jul 11 2013

Swarovski, Maison Martin Margiela Collaborate On Weird/Awesome Couture Jewelry Collection

Swarovski and Maison Martin Margiela collaborate on jewelry collection

We really don’t like jewelry. It’s probably a weird peeve when one works in fashion and beauty–but we just can’t get past it. Don’t like the way it looks, don’t like the way it feels on, etc. Are we alone on this one?

Anyway, covering jewelry-related matters is part of the job so we see a lot of it and it’s very rare that we feel anything other than indifferent. But the new collaboration from socialite favorite Swarovski and the high priests of fashion at Maison Martin Margiela… looks pretty cool! Based on the initial press imagery, anyway.

Since every collection needs some sort of tantalizing press angle, the big selling point here is the use of Crystalactite, a material that fuses crystal and matte white resin. From there, they form “a single smooth block, which is then cut into stalactite shapes.” According to WWD, the resulting pieces “combine the clarity of crystal with Margiela’s raw industrial aesthetic.”

As for the pieces themselves (and the price point):

The Maison Martin Margiela couture show in Paris on July 3 featured pieces from the higher-end collection, due to go on sale in November. They will be priced at around 1,000 euros, or $1,285 at current exchange, for a bracelet and around 800 euros, or $1,025, for a pendant, said Nadja Swarovski, member of the Swarovski executive board.

A three-piece Maison Martin Margiela for Atelier Swarovski line will be available for around half the price, she added, noting it was the first time that Atelier Swarovski was launching a co-branded product with a fashion label, after collaborations with designers including Christopher Kane and Marios Schwab.

It’s cool to see Margiela doing peculiar and striking oneoffs like this–ever since the wildly popular H&M collection, the brand has really established itself as a power collaborator. Interested to see what these look like in person.

(via WWD)

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  • Holly

    I know nothing about fashion. Forgive me for asking questions that are clearly not related to the fashion-related topic. But, is that a google eye?

    • Tania

      I only clicked so I could mention that the thumbnail made it look like a weird monster, probably found deep in the ocean (as most weird monsters are).