Remember when Abercrombie got itself in trouble last month with that Taylor Swift-mocking (also maybe slut-shaming?) t-shirt? Sure, the most offensive thing about it was the superfluous hashtag, but Taylor Swift fans (#Swifties) were worked into a blood frenzy that prompted Abercrombie to pull the shirt from store shelves and amend their default customer service voicemail.
Anyway, this week EDM-and-life-celebrating fashion line Bad Kids Clothing has jumped on that sweet, sweet Swift-related controversy bandwagon and released a shirt in a similar vein (above)–which cites the surnames of some of Swift’s past loves.
For their part, the company claims the shirt isn’t shameless Swiftie bait–apparently they made the shirt for a friend attending one of the singer’s concerts. After putting a photo of the resulting tanks on Facebook, however, the backlash gained momentum. Per Bad Kids:
Late last night I was about to go to sleep and my phone rang. I saw it was a random number and let it go. Suddenly, 3 more calls right in a row. I thought to myself that this was odd, so I checked my email. The subject of the emails were “FUCK YOU” and “OFFENSIVE TAYLOR SWIFT SHIRT – TAKE IT DOWN!”. Suddenly I realized what was happening:
I was being attacked…by SWIFTIES.
Now if you don’t know, Taylor Swift fans calls themselves “Swifties”, and they’re pretty much a full on gang of kids who will call you and text you and tweet you and email you until you do whatever the hell they want. In this case, they wanted us to “take down” our “extremely offensive” Taylor Swift shirt or they would make our lives “a living hell.”
I woke up this morning to 70+ emails, 20+ calls, 12 texts and about 9 BILLION tweets, all from Swifties threatening to burn Bad Kids to the ground if we did not comply with their wishes.
Unfortunately for the Swifties, Bad Kids isn’t some enormous corporate entity desperate not to offend its prime consumers–it’s an indie label that will only benefit from a controversy like this one.
Sidenote: while we assume Swifties are roughly aged 10-14, did you ever love a famous person so much you’d defend them like this? Ever?