This week, Rihanna joined the (at this point innumerable) ranks of actresses, models and It Girls who’ve gone grey prematurely: count her beside Tavi, Pink, Mary-Kate Olsen, Kelly Osbourne, Kate Moss, Lady Gaga, Nicole Richie, Pixie Geldoff and every personal style blogger ever on Tumblr.
Yesterday, she took to Instagram with a selfie announcing the change (above), along with the caption “New color ice grey ish, call it #Brrr.” Right after that came another. And another (wherein she declared “grey is the new black”). And then another. Soon, she’d totaled 5 selfies in 24 hours. This is (roughly) the billionth hairstyle Rihanna has tried.
Sidenote: grey hair looks awesome, right? Or has blogging about famous people dying their hair grey just normalized it? We can’t tell. But we kind of want to do it.
In other Rihanna news, she’s topless in her new perfume ad for Rogue by Rihanna:
There will be an accompanying men’s fragrance campaign.
If you are interested in Rihanna-branded perfume goings on, this is the definitive analysis.
(photo via Rihanna’s Instagram)