• Thu, Jul 25 2013

Fitness Pro Andrew Dixon Poses For Shocking ‘Before & After’ Weight Loss Photos–Within An Hour Of Each Other

andrew dixon weight loss secrets 2

As somebody who’s fallen for the fad diet and exercise routines time and time again, I have to admit that I’m one of those people that advertising was created for. If you show me an image of chips, I want chips; show me an image of wine, I want wine; show me an image of a toned body running ten miles and oh my god why did I eat those chips and drink that wine. I’m certainly not alone in my easily-influenced mindset — the diet industry is worth billions and billions of dollars in America, as so many of us are fat and so many of us desperately want to lose weight. When we see weight loss transformation photos depicting an overweight person morphing into a thin one, we want to know why they’ve suddenly transformed to a different shape — and how we can, too. But that’s the problem: it is sudden. So sudden, in fact, that a personal trainer named Andrew Dixon was able to achieve a similar “before” and “after” effect as just about any diet or exercise infomercial out there.

In his piece for the Huffington Post, Dixon explains that people should not be swayed or wooed by the dramatic “weight loss” before and after pictures. He wants consumers to recognize that these products are successful because their marketing campaigns target those who wish to lose weight quickly by showing such drastic results and claiming they occurred within a comfortably short time frame (after all, if there’s anything we Americans hate more than waiting, it’s waiting while hungry).

I decided to take my own transformation photos to see what was possible with just a few easy tweaks. About six months ago I was around 185 pounds and about 16 percent body fat. I was feeling particularly bloated on the day, so I asked my girlfriend to take a before shot. I then shaved my head, face and chest and prepared for the after shot, which was about an hour after I took the before shot. I did a few push ups and chin ups, tweaked my bedroom lighting, sucked in, tightened my abs and BOOM! We got our after shot.

The photo on the right? Shot an hour after the first one. Incredible. By changing up the lighting, doing some intense exercises, tightening his body and shaving off any hair, Dixon managed to recreate the same type of “transformative” results that so many companies have touted to potential buyers for years.

While I am sure some people out there have succeeded with diet pills, achieved weight loss with exercise regimens from commercials and at least one person owns (and uses) a Bowflex, it is very manipulative and misleading to show consumers photos that will make them believe tons of change is possible in a short span of time. In the long run, let’s be honest, even if it kinda sucks: a healthy diet and regular exercise are still, of course, the best way to go. The rest, as Dixon says, is all “smoke and mirrors.”

Via Huffington Post.

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  • Wendy

    One of my cousins was a before and after in a tabloid-y magazine years ago (like the early 90′s). She had taken some weight loss supplement that since then has been discontinued..(I was a middle-schooler, so I’ve forgotten what). She had lost around 150 pounds or so and looked great, and yes, she did use the supplement. However, the part the ad neglected to mention is that right after the “before” pic she purchased a gym in a small town and couldn’t afford to hire anyone else, so she became its only aerobics instructor and taught multiple classes a day six days a week. The ad, of course, made it seem like such results were normal with just a healthy diet and average exercise. Those who knew her knew better. So, you never can quite believe it’s the way they present it.

    • Eileen

      These days I think they put in the fine print, “Bambi lost weight through a combination of diet, exercise, and [supplement]. Results not typical.” Because, yeah, no supplement is going to take off 100 pounds and give you a six pack.

  • Erynn Petrulis

    Haha one time someone told me that the before pictures are actually after pictures – like they paid a bunch of fit people to get fat xD I mean I definitely have a feeling that’s not true, but it’s kind of a funny image…

  • Eileen

    I feel like I’ve seen similar stories before – totally unsurprising. It only works because we all know and want to deny the truth about fitness!

  • Megan

    I read an article one time from a woman that was in a trial for a drink mix, I think, with the benefit of free gym classes and some meal compensation or something. Everyone in the trial was told how to pose badly, then they were forced into long, intense, daily gym classes and put on really strict diets. She quit part way through, but she said they started with something like 70 people of all ages, ethnicities, sizes, etc. but only a couple really dramatic photos would actually make it into the ads.