This week, in marginally surprising statistics, lingerie brand Intimacy reveals that the average American bra size is now a whopping 34DD–a gigantic leap from twenty years ago, when “double Ds” was synonymous with “very large breasts” and the average American bra size was just 34B.
The results come from Intimacy’s interviews with more than 60,000 customers at its 16 locations across the US, just as they did back in 1992. But before anyone starts fat-shaming, take note: Intimacy claims that the jump has more to do with education than eating. Per HuffPost Style:
Weight gain and breast implants have played a role in the increase, Intimacy spokeswoman Kate Terhune explained to The Huffington Post, but the biggest factor is that women are choosing a more appropriate size. “Women are more educated about bra fit,” she said. [...] Far more sizes are available now than in the early ’90s, meaning that comfort in a larger cup could push up the mean.
While it’s interesting–though, again, not terribly surprising–that the American cup size has jumped so much in just twenty years, we think it’s funny that no matter the subject/no matter the content/no matter the ultimate point: the lingerie industry must take every opportunity to remind women that they’re! wearing! the wrong! bra size!
(via HuffPost Style)