So I think it’s been pretty well-established around here that we think those commercials promising “real” and “natural” beauty, if only you will buy the beauty product being advertised, are hypocritical and stupid. Here are two images that illustrate that fact.
Jennifer Aniston recently starred in a campaign for noted “natural” beauty product company Aveeno. In the TV spot, she promises “naturally beautiful results” from Aveeno moisturizer while appearing amazingly fresh faced and flawless for a 44-year-old lady. (Even one who spends a ton of time and money dieting and exercising and eats a kale chip when she wants to “cheat.”) Look how flawless:
What a great product, making a 44-year-old woman look as though she has been heavily Photoshopped!
More recently, Jen’s hairdresser pal Chris McMillan posted a photo of the two of them with #nomakeup to his Instagram account. That photo looks like this:
Let’s get something straight: Jennifer Aniston is beautiful for a person of any age. Nobody is going to look at that second picture of Jennifer Aniston and her cute little fine lines and say that she looks old and ugly. So why does Aveeno think they need to contour, conceal, and soft-light the shit out of her face in order to sell beauty products?
In fact, I think the second photo is a much more effective ad for whatever stuff America’s sweetheart is slathering on her skin, because I actually believe that she’s not wearing makeup in it. Unfortunately, I’m guessing whatever beauty tricks she uses when not doing an Aveeno commercial are too pricey and next level for most of us to even know about.
Photos: Aveeno, Instagram