With as hot as this summer has been, a good deodorant or antiperspirant is a treasure. But some guys don’t feel that way, as many people have been using the stuff less often or dropping it altogether.
Use of deodorant among young men has fallen, with seven percent of men between the ages of 17 and 24 saying they had stopped using it at least once a week, according to consumer sales group Kantar Worldpanel. According to The Guardian:
Growing indifference to personal hygiene has hit the male grooming market hard in the past year. The value of sales has fallen 2.3% while volumes have slipped by 1.1%, Kantar said.
But with high unemployment among young men, the drop in deodorant sales makes a fair amount of sense. Of course one would want to stay dry and deodorized for work or a job interview, but when one is not intending to leave the house, it doesn’t matter as much if one is wearing deodorant or has clean hair or is not wearing yoga pants. Sure, most people will apply deodorant before going out, but if one has no place to be today, who cares?
“The core driver for using deodorant as part of a routine is getting ready for work,” analyst Samuel Hart said. “Unemployment removes this.”
Even if some young men are saying they’ve been using deodorant and styling their hair less, the companies that make men’s grooming products say they aren’t worried, because other dudes are picking up the slack. And, of course, the stupidly hot summer has helped. One department store said they’d seen an uptick of 30 percent to 40 percent in sales of “high efficiency” uber deodorant for both men and women since the temperatures started to go completely insane.
Do you wear deodorant absolutely every day?
Via The Guardian/Photo: Shutterstock