• Tue, Aug 13 - 1:20 pm ET

Lady Gaga Promotes New Single “Applause” With Hypocrisy

Up there is some kind of promo video for Lady Gaga‘s new single, “Applause,” a faintly catchy slice of Eurodisco off her upcoming album, ARTPOP. If you can’t watch the clip, it features Gaga pulling at a plastic visor, gradually losing patience, while comment thread-sounding criticisms flash across the screen. We’ve been giving Gaga a lot of shit latelybecause she’s been acting ridiculous–but now her weird, amorphous definition of art involves deriding bloggers.

Gaga, it seems, would like to give the shit back:

These recent tweets–in conjunction with the video–indicate that Gaga suddenly has a huge problem with bloggers. You might be thinking, “Doesn’t she mean commenters?” but it’s probably best to put your critical thinking skills away for the moment; outlandishly wealthy pop stars bitching about the trappings of fame is not a good application of them.

So, Gaga’s point is that 1) she is an expert and 2) anonymous randos online don’t have the expertise she does (she’s been doing this for 10 years!) because… they’re online? Anyway, fans, “music scholars” (!) and artists/the artist offer the only valid opinions on pop music. It’s a nice sentiment. Willfully naive, but nice all the same.

…Well, except for its remarkable levels of hypocrisy.

Let’s go back to simpler times, two beautiful years ago, when Lady Gaga was at a level of fame where she filed incoherent essays for V Magazine. One, in particular, took issue with Times‘ fashion critic Cathy Horyn (a fashion scholar, if you will) and crowed about how the fashion critic establishment was obsolete in the face of young bloggers (/fans):

Where my argument leads is to the perspective space of art, which is subjective and not ultimately rooted in mathematics or physics. Is it not even more critical for fashion and art critics to be profusely informed not only in art history but in the subliminal? The public operates with the assumption that critics are experts in their respective fields. But are they? Does every critic have the soul to really receive a work in the transcendental sense? The out-of-body experience of art?

Wait. That doesn’t mean anything. Here’s the important bit:

Why have we decided that one person’s opinion matters more than anyone else’s.

Yes, it was but two years ago that Gaga was insisting Cathy Horyn, with her master’s degree in journalism and 25 years experience, mattered less than fashion bloggers because she was just. so. negative. Two years later, it’s the ‘bloggers’ who are saying mean stuff, so Gaga suggests people should defer to experts and scholars. And her, obviously.

At least it’s a victory for those trying to parse Gaga’s recent babbling about the “exchange” between art and pop–insofar as we know we should stop trying.

…Unless our confusion is part of the art? And that’s how we participate in the exchange?

Also, what is art?

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  • anjelicateque

    “What is art? Are we art? Is art art?” – Lisa Turtle

    • CMJ
    • http://thegloss.com/ Ashley Cardiff

      That is art.

    • CMJ

      Now that gifs show up in comments I think I am going to make it my goal to comment ONLY in gifs. oh – http://soexcitedsoscared.com/wp-content/uploads/2012/07/7.gif

    • http://thegloss.com/ Ashley Cardiff

      That would be great for me personally.

    • lianumber5

      And me. This GIF gets it exactly right, as does this article. Perfection.

    • alisha652

      as Adam implied I’m impressed that a stay at home mom able to make $9251 in 4 weeks on the internet. have you read this web link w­w­w.K­E­P­2.c­o­m

  • Nel

    Aside from the hypocrisy, does Gaga have to be so pretentious? It’s enough that people like her music, does she have to pretend to sound so smart and artsy farsty when she is simply a good marketing product?

    • Shawn (an artist)

      Maybe she isn’t pretending? Perhaps she is really weird and “artsy fartsy”. She has been like this from the beginning. Her artistry is just evolving. The people placing judgement on her album have only heard the two songs leaked.