Last time Damien Hirst did a fashion collaboration, he wound up gluing pills to a crocodile backpack from The Row, elevating its art world cred and jacking the price to $55,000. Lady Gaga bought one. For the next stop on Hirst’s worldwide collaboration tour, he’ll be partnering with with Alexander McQueen.
In 2003 Alexander McQueen included a striking, skull-print scarf in his spring/summer collection, and those scarves have been best sellers ever since. In honor of the 10th anniversary of the famous skull-print scarf, Damien Hirst is going to design 30 one-off scarves of his own. According to Women’s Wear Daily:
Each of the one-off designs is adapted from Hirst’s famous “Entomology” series and sees butterflies, bugs, spiders and other creepy crawlies worked geometrically into the shape of the McQueen skull motif.
A spokesperson for Alexander McQueen said the collaboration was based on a shared aesthetic between the brand and Hirst, “in which an interest in symmetrical design is combined with strong references to the natural world.”
The Damien Hirst Alexander McQueen scarves will be made in chiffon, pongé, twill, and cashmere. The 30 scarves will be available in mid-November at Alexander McQueen boutiques and on the McQueen website. They start at $476.50, which is actually considerably less than that time Hirst made a $600 polka dot trash can. The McQueen skull print scarves are still quite popular, and the price of this collaboration isn’t out of line for designer scarves, so we wouldn’t be surprised if these 30 squares of silk sell out very quickly.
Via WWD/Photo: WENN