Gisele Makes The Same Face In Every Photo For H&M

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After netting Beyonce for their summer campaign, there was almost nowhere to go from there, so it’s understandable why H&M hired Gisele Bundchen, one of the most recognizable models in the world, to star in their Fall 2013 campaign. What is less understandable is why they failed so miserably at getting their money’s worth.

Failed? You heard me. In the five photos that were unveiled today, Gisele looks pretty and tousled as she lends a couture aura to H&M’s fast fashion offerings. But a quick scan of the photos reveals she is making pretty much the same face (or rather, the same sexyface) in all of them. Look:

gisele2gisele3gisele4(I’m going to go ahead and assume someone got fired for letting a closed-mouth photo slip through.)
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Is that lips-slightly-parted, head-tilted-to-the-right, eyes-on-the-camera signifier of horniness Gisele’s version of Blue Steel? You bet. But as the single highest paid supermodel in the biz, she definitely has more than one face in her bag of tricks. You’d think that after shelling out a jillion dollars for her, H&M would make at least a few selections from what is no doubt a vast catalog of smoldering expressions. But you would think wrong!

Did H&M direct her to be that boring? Gisele gives clients what they want, so obvi they did. Whoops. Then again, as boring as it is, I will take Gisele’s wooden impression of a very beautiful fish looking for food to Cara Delevingne‘s forced expressions of wackiness any day.

(Via Styleite)

Photos: H&M

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    • Gustavo

      So hateful and completely unnecessary. She doesnt need to prove her money’s worth, if marketing department chose these picture there’s a reason why. Every picture is different,

    • Peggy Mack

      I think the angle and the lighting on the last picture, where I guess H&M is trying sell the braclet, make her freckles look odd. The coloring seems off like she has soot or dirt on her face. I mean if your going to go through the trouble of airbrushing all of the veins out her hand..

    • Not buying it

      I have no clue why Gisele is the highest paying model. My first impression every time I see her pic is “boring” … you know, snore, yawn, NEXT! Tom Brady was on 60 Minutes years ago. When asked about what he thought of success once he ‘made it’, he said on camera, “that’s it?” What the hell was he thinking? Obviously, he didn’t know anything about what his success can do for other people … you know, like feeding starving kids, funding research to cure AIDS … refer to Bill and Melinda Gates Foundation. Now that he’s been married to Gisele for how long now, has he not yet said to himself, “that’s it?” It is for me and everyone I know!