British women are not happy with the looks of their vulvas. According to the Daily Mail, labiaplasty procedures have more than doubled since last year and they’re now the third most popular cosmetic surgery in the U.K.
“Growth for such specific treatments as labiaplasty is usually driven by increased consumer awareness,” said a spokesperson from surgery search engine Whatclinic.com, who seems to be using “increased consumer awareness” to mean “media properties making people freak out about perceived inadequacies they had never previously considered.”
“Often, that’s down to coverage on TV show such as Embarrassing Bodies or in newspapers or magazines,” the spokesperson clarified. “The increase in interest in the procedure is particularly pronounced over the last six months.”
It can’t be a surprise that a show called Embarrassing Bodies would make some people feel insecure in theirs. And while there are certainly many reasons a person might want to have corrective surgery if the shape of their labia was negatively affecting their life, many of the people getting the surgery seem to have normal, functional vaginas that they have come to view as somehow inadequate or insufficiently attractive.
“All patients that I see are normal people. I will tell them that their anatomy is usually entirely within the spectrum of normality,” said Dr. Paul Banwell, who said he has seen labiaplasty requests at his own practice jump by 200 percent. “Sometimes there is asymmetry they want correcting or ladies will have very large labia which interferes with daily activities and intercourse.”
The average price of labiaplasty in the U.K. is $4,000. That’s a whole lot of money to spend for something you won’t see that often unless you’re way better at yoga than I am.
Here are 8 things I would rather have than labiaplasty: