When I first saw a headline in The Daily Mail about David Beckham “posing in pants,” I got concerned. Who had given these pants to him and why didn’t they want me to be happy? Then I remembered “pants” is just British slang for “underpants” and cheered up.
For his latest “David Beckham for H&M” campaign, David Beckham does what he does best, by which I mean he poses in his very own underwear and makes blue steel at the camera in an effort to convince other men they will be sexy like him if they buy his David Beckham branded clothing. Or is it an effort to convince women and gay men to buy the clothing for their men? Who is the target demo here? IDK, shut up and look at this fucking person:
After looking over the campaign several times, however, I have observed that the clothes being advertised are extremely basic. (What clothes, amirite ladies?) Like, solid-color tees and plain sweatpants with no writing on the ass at all. But maybe that is what men want. Educate my Baroque lady-brain, fellas!
“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M,” said Becks while he was just shooting the shit with his bros about the styles of clothes he likes. “The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long.” He then sprinkled a soupçon of populism on top: “It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.” His lifestyle might say 1%, but his heart is pure chav.
Any campaign featuring Becks’ washboard abs probably knows what it’s doing, so good job, H&M. I would, however, like to caution men against trying to re-enact this campaign, because hanging around in your sweats and undies can go from signifying “hot famous footballer” to “I’ve given up” pretty quickly, should the majority of people try it at home.
(Via The Daily Mail)