Alexander Wang’s Spring Collection Is All One Thing

A model walks the runway at the Alexander Wang fashion show during Mercedes-Benz Fashion Week Spring 2014 at Pier 94 on September 7, 2013 in New York City.  (Photo by Peter Michael Dills/Getty Images)

What’s a better term for “logowhore”?

We prefer to avoid using the word “whore” pejoratively–but, while famewhore can easily be substituted for fameball, there is no other word than “logowhore” that quite neatly conveys the appropriate amount of derision we have for people who bathe themselves in designer logos.

We don’t mean people who wear logos–that’s near impossible to avoid if you own a pair of sunglasses, wear sneakers to the gym, or have ever bought a band shirt after seeing a show. What we mean by logowhore (again, we’d really like to use something else) is a person who has somehow confused “wearing designer logos” with “having style or taste.” Which is to say… Kim Kardashian, her family in its televised entirety, Paris Hilton in her heyday, the many intolerable Rich Kids of Instagram, loads of famous people on Twitter/Instagram, practically anyone under the age of 65 with a Louis Vuitton monogram bag, etc.

…And now, alas, the Alexander Wang woman:

A model walks the runway at the Alexander Wang fashion show during Mercedes-Benz Fashion Week Spring 2014 at Pier 94 on September 7, 2013 in New York City.  (Photo by Peter Michael Dills/Getty Images)Yes, what–for a moment’s glance–looks like a bold print is actually the Alexander Wang logo. As for the main photo (at the top of this post), you likely noticed the giant fuck-off WANG on the model’s gloves–but did you notice her shirt?

Moreover, how about a waistband (belt? does it matter?), made of 100% pure logo:

A model walks the runway at the Alexander Wang fashion show during Mercedes-Benz Fashion Week Spring 2014 at Pier 94 on September 7, 2013 in New York City.  (Photo by Peter Michael Dills/Getty Images)

On a superficial level, Wang is likely offering yet another nod to the currently trending ’90s, to the Calvin Klein underwear campaigns, to the ’90s rappers in heavily branded athleticwear.

But the splash of logos also serve a real purpose–Alexander Wang, since arriving at Balenciaga, is trying to drive a substantial wedge between the streetwear he designs here in New York and all the fancy technique he now devotes to Paris. In other words, Wang is trying to differentiate between his brands. Unfortunately, he’s chosen to do so by apparently rejecting the refinement he’d developed in previous seasons and replacing it with his own name. Hundreds of times. Sometimes in laser cuts.

Though this isn’t a designer’s worst use of his own logo by a long shot, it should not be mistaken for an idea. Consequently, the pieces will no doubt be popular with the kind of style bloggers who care more about conveying privilege than any sort of aesthetic sensibility–but they’re not (and have never been) interested in ideas.

So, since we can’t find a better word for the collection’s demographic than “logowhore,” let’s just go with the most fitting word we can think of for the collection itself: tacky.

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(Photos via Getty)

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    • Sean

      I just thought of a tie with “WANG” in rhinestones or outline font all the way down the length, and was incredibly amused.

      After all, what is a tie except an arrow pointing at…well, you get it.

      • Phillipa

        I feel the same way! I always see guys at the outlet mall near my house buying up regular old shirts that say Hugo Boss on the arms or Armani Exchange across the chest–and I always want to know WHY.

        And yes, it’s really tacky. The pricier the designer, the more tacky.

      • Phillipa

        Sorry! That was supposed to be @anniedaly:disqus

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Maybe not. Sometimes the quality is superior. Smaller stitches in the seams, overcast seams, Multi thread Egyptian cotton. You are likely to find this in men’s shirts.

    • anna

      Ugh, I worked at dkny briefly and always wondered about the people paying 50$ for a tshirt that just said dkny. why?? do they find the font worthy of money? is it super nice cotton? why did they want that shirt so badly??

      • http://twilightirruption.blogspot.com/ abbeysbooks

        For the same reason Eric Packer in DeLIllo’s Cosmopolis paid 250 million _is that the right number? – for his condo. It’s the money stupid! It tells everyone you spent MONEY on that T shirt. And it advertises for DKNY and the customer pays to advertise for DKNY, so what could be sweeter than that. Wang is just laughing at it.

      • anna

        I understand the theory, just not the execution. I try to look nice always, and because of that people assume I have money, even though I’m just recycling my grandmother’s dresses from the 50′s. We had so many nice pieces that they could have spent money on and looked like a million bucks, why settle for a tacky t-shirt?

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Because people no longer know what excellent craftsmanship looks like. They can’t look at a hem to see if one catch is going to pull the whole thing out. Or whether stitches are small, holding the seams together. They don’t know how to sew that well or tailor. But if it has a designer label on it then they know. It says money, not workmanship. They don’t see your lovely vintage dress because they don’t know the difference. They are used to simulacra.

      • MCR

        Yes. You have to be very rich, very self sufficient, and very confident to go out in a well made garment nobody can tell is expensive.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Exactly. It is a “floating sign” affirming and contradicting wealth. It is not a dress. It is a statement. Like Kristen’s at the SWATH premiere. Or Princess Beatrice with her hat at the royal wedding. I love it! http://moviesandfilm.blogspot.com/2012/05/kristen-stewart-helena-bonham-carter.html

    • penny

      I hate everything about this.

    • CMJ
    • MCR

      You’re right, it’s incredibly obnoxious.
      There was a female comic decades ago named Minnie Pearl, whose trademark schtick was to always have a price tag left visible, accidentally-on-purpose, on an item of clothing. It was supposed to be a funny take on being pretentious and tacky at the same time. I can’t see any significant difference between Minnie’s price tag and a prominently displayed designer logo.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        The displayed label done obnoxiously is a put on of this whole trend. It’s not a dress. You are wearing “money” so everyone will know how much you paid for what you are wearing. Just as vija Kinski tells Eric Packer in DeLillo’s Cosmopolis, “It’s not your condominium, it’s how much money you paid for that condo you have.” Same thing. DeLillo knocks it all cold in Cosmopolis. Too bad Cronenberg didn’t pick up on that. I think he didn’t want to offend the money people but seduce them so they would invest in his films in the future.

        BTW I have a friend who was raised by her grandmother who was a friend of Minnie Pearl.She met Minnie when she was 10 and sang for her. Minnie wanted to take her and bring her up and make a singer out of her but she didn’t want to leave her grandmother. Regrets it still. She has a beautiful voice.

      • MCR

        You’ll never turn me against David Cronenberg, try as you might. But yes, that’s the real point. It’s just like Bedouin women wearing their dowries around their necks and festooned over their bodies. You might as well take cash out of your wallet, sew it together and wear a garment made of $100 bills. In fact, we may see that at an upcoming runway show.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        I hope so. In India you used to not be able to have gold billion. A criminal offense. So when it was smuggled in – and lots was – it was melted down and made into “junk” jewelry right away. Women could wear all this junk jewelry on them. No craftsmanship in it, so no labor value involved. I’m laughing watching you shovel sand today. Don’t they know the small films are the ones getting all the Oscars for acting. And the Globes too. Hollywood movies are Wal-Mart movies. Fast food movies for the masses. Since there are more of them than us, it stands to reason they will cost more so as to constantly stimulate all the ADHD’s watching, and make more money. But when you subtract costs and get down to NET worth of a movie I do wonder.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Hey I love some of Cronenberg’s work. My review of his Naked Lunch is an all time hit favorite. That doesn’t mean he didn’t mess up DeLillo’s Cosmopolis in just about every way possible. Even to the way he directed Rob’s performance.

      • MCR

        I wasn’t talking about the put-on being obnoxious, but the actual trend it is exaggerating.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Nietzsche: the way to get rid of a trend is to exaggerate it, drive it to excess. The previous turned was cleavage, silicone boobs, puffed lips, liposuction, etc plastic surgery making you more beautiful. Miley is sticking her finger at all that. Some of the time. At MTV or TVM whatever the new award show is sheis blasting it out of the water. A porno performance. Makes those “cheating” piks of Kristen by the fence last year look so very tame eh. In one year what will shock has had its ante upped.

      • MCR

        Exaggerating it to the point of idiocy would usually be the best way to take the steam out of a trend. In this case, I’m not sure it will be seen as satire. I’m guessing people will gladly buy and wear the over-branded clothes. It won’t stop until women are asked to wear sandwich boards with ads printed on either side.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Sandwich boards I love it! This way the wealthy can buy them, that’s the point right? And play “see how ironic and savvy I am.” A fun thing to wear making fun of what you are wearing. How very very cool.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        Sense of humor here. Hey sir, bring that cart over so I can buy some of those sense of humor bags. We need them here. Hurry hurry hurry get your sense of humor bags. Here, here they are!

        This is the kind of thing I gt banned for at knotted up. Can only post on knotted up free, not the daily ones. I am not eating my heart out thank you very much. Miss you tho.

      • MCR

        Choice of words can have huge consequences, can’t it? But I’ll still run into you regularly, wherever people are bitterly arguing about world events, bad movie, and dog ownership.

      • http://twilightirruption.blogspot.com/ abbeysbooks

        They all want free speech there, but as Machiavelli said, “Espousing free speech means you will also have to listen to speech you don’t want to hear.” They want their cake and icing but you can’t have it. LOL!

      • MCR

        Nobody mixes metaphors quite like you, Abby. Yes, it’s true.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      That is so great. Such a put on.