There are lots of reasons ads get banned that are perfectly reasonable. For example, objectifying women and tossing jizz-like substances on their faces, or including a ton of naked people, or just plain being the worst. But the most offensive of all things?
According to an Australian regulator, having a serious facial expression is grounds for getting your billboard discarded. An Ella Baché outdoor ad was banned after the Outdoor Media Association (OMA) declared the models’ ”serious facial expressions increased the sexual overtones of the image.” Translation: Ladies, your faces are stern and that makes your body more sexually explicit. Check out the wild sexuality, folks:
The ad was featured on a 6 meter by 3 meter billboard in all major cities on Australia. Judgment: Meh, I probably wouldn’t put the shot on a billboard because I know it would bother a lot of people — especially ones with children — but it would be because of the nudity and the way women are unnecessarily told to be nude constantly. It would not be because the women all look like they’ve just seen A Walk To Remember for the first time.
The campaign was put back up when the women’s faces became smiles because the OMA found to be more ”acceptable as it is less sexualized and is relevant to the product.”
Faie Davis, creator director of Ella Baché, found the OMA’s decision strange and misplaced:
“This bizarre decision is the epitome of political correctness, indicating that as a society we are becoming very fearful of putting a foot wrong, with the result that stymies creative thinking.
“In the past we have produced ads approved with nude men and women hugging and kissing, yet now we have an industry self-regulator now making judgments on the different sexual mores of a smile or serious expression of models.”
While I am still pretty “meh” on the ad as a whole, I do find this decision really peculiar. People smile during sex, right? That’s a thing people do when they’re experiencing satisfying stuff, correct? I guess I’m glad the smiling ad was used because I think every single skincare ad ever looks identical to Ella Baché’s initial one, whereas the latter choice has only been done by like 50 other companies. Progress!
[via Huffington Post]