• Fri, Sep 20 2013

Scarlett Johansson’s Face Is All Over A Major Porn Site

don jon tube8Last night, I was watching porn (TMI? Probably but it’s Friday so you’ll have the weekend to recover). I went to Tube8, one of the more popular/awesome porn sites, and what did I see? Why, Joseph Gordon-Levitt and Scarlett Johansson! A (clearly paid) advertisement for Don Jon, their upcoming movie about porn addiction, had popped up over multiple videos I watched. I found this peculiar — not too many film production companies would dare put a bunch of ads on porn sites.

This morning, I came to work and told my colleagues because I thought I had caught onto something super interesting. A quick search on Google let me know that, as always, a Reddit user had beat me to the punch. His screenshot (not mine):

don jon ad

As it turns out, Don Jon had a large marketing budget to use for publicizing the film outside of the typical indie circuit. Since the movie deals with the main character (Gordon-Levitt) and his deep addiction to porn, it only makes sense to do a little ad on an actual pornography site. I, for one, high five their advertising team’s plan.

In the quick bit, Gordon-Levitt’s character describes that awkward moment when he is watching a good video with an attractive woman in it and he’s about to finish, then suddenly, there’s just a shot of the guy. Oh no! (I can’t relate, but I imagine this would be frustrating to some people, so, uh…oh no!) The ad shows actual nudity, unlike most movie ads on websites, so I suppose that comes as one of the benefits for actually marketing on Tube8.

I’m curious to see if other films regarding pornography, sex addiction or other strongly sexual subjects wind up following suit, now that the seal has been broken. Is this the beginning of snazzy movie takeovers all up in our porn?

Photos: Geeks Of Doom, Reddit.

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  • Julia Sonenshein

    Kind of great marketing.

    • Samantha_Escobar

      Agreed!