If reading Fifty Shades of Grey wasn’t enough to get you hot under the collar, you might be interested in investing in some new undergarments inspired by E.L. James‘ porn for moms. But where would you find sexy garments for this purpose? An underwear store? No. Target Australia.
Target Australia (which is not the same thing as our Target, but confusingly has the same logo), is teaming up with James to develop lingerie based on the books. According to James’ press statement, the line will “tap into the fantasy world from the trilogy” in the way that only reasonably priced panties can.
Items will include G-strings, bikini briefs, balconette bras, suspenders, bustiers, and a sheer chemise all in shades of powder blue, oyster, black and scarlet, including “Affaire” underwear in pale blue, based on the first gift Christian buys for Anastasia…Target’s mass-market prices will range from $15 to $49.
I long for the days when books came without underwear promotions, but then again, it seems completely fitting for Fifty Shades of Grey to inspire an underwear line. Maybe we should lean into this trend and start selling coordinated products with some other books. How about a line of Moby Dick-themed underpants for men which is really just a whale-shaped cozy that you slide over your penis? A girl can dream.
Photo: Getty Images